Whether it’s a small store looking to reach a new audience or a mid-sized brand with an established online presence, proper digital marketing techniques can drive your business to the next level. There are three elements to take into account.
Digital marketing techniques play a key role in helping companies grow. According to BrightLocal, 75% of SMBs see online marketing as an effective tool to achieve their growth and marketing goals. However, building an online presence requires strategic and technological support for successful implementation. There are three aspects that small and medium-sized managers should consider when designing a digital marketing strategy:
An online presence
Having an online presence is no longer optional. Consumers expect companies to have websites with their products, prices and contact information easily located. Due to the rapid growth of mobile device adoption, the emphasis on online marketing has shifted to mobile optimization. However, only one in three small and medium-sized businesses have a website optimized for mobile platform.
For these companies, investing in an attractive, structured and informative website that works well on mobile devices is the first line of digital marketing techniques. From a technological point of view, companies must invest in the resources needed to support a website, which includes reliable hosting to minimize downtime; Data storage capacity to deliver the multimedia experiences consumers demand; And fast bandwidth and servers to provide fast load times, regardless of user location and device.
Developing a Content Marketing Strategy
Content marketing refers to creating value-added articles and content to help potential customers find the company’s website and its products. Developing a content marketing strategy can grow your business by attracting potential customers, increasing brand visibility, and establishing your managers as opinion leaders in your field.
Midsize companies should develop their content strategies for various channels, including the company website and blog, as well as social media platforms, blogs on other websites, commercial publications and alternative spaces for visual content, for example, presentations, infographics or videos. Supporting a content marketing strategy requires the right technology infrastructure.
Analytics for digital marketing
Digital marketing is a data-driven business. It is important to measure what is working and to continually refine the strategy based on the information. Today’s analytics programs offer advertisers and executives an in-depth level of data that makes it possible to know, among other things, who is viewing the content, what devices they are using, how much time they spend on the website, and whether they end up performing a purchase.
Providing support for data analysis and business intelligence in your content marketing strategy is key, as this information can help you improve your strategy. However, this requires several aspects technologically speaking. Companies must strengthen their data storage to support the systems needed to collect this information. Also, computing power is important for analyzing and reporting data quickly and efficiently.
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