It is possible to maintain or increase your sales in tough times with a good strategy. In the world of sales, the key is customer satisfaction and strategies that motivate to buy even in times of crisis. Sometimes it seems a difficult task to increase or even maintain the level of profitability of a business, but if possible, you just have to know how.
Attracting customers to your business in times of crisis
Knowing the great truth that the customer usually tighten the pocket in these recessionary times, this does not mean you have to when buying your products or services. Your business should continue booming and it is important to create one good strategy to maintain or increase your number of customers.
What To Do In Times of Crisis To Get New Customers?
The goal is to not only get new customers but also to keep the customers that you already have. This very competitive market is the result of the economic situation where you are going through a time of recession. Every business is troubled, for example, the real estate sector is suffering, the stock market is affected.
You see news of big layoffs in companies and all this paints an environment of economic chaos where customers divert their income on necessities making it more difficult to sell certain products or services.
The good news is that everything is not as negative as can be seen since there are several strategies that will help you attract more customers and increase sales. It is time to foster creativity, innovation and seek opportunities in the changing market.
Strategies that really work to attract customers
One of the marketing strategies directly concerning sales is the use of the AIDA system. It is the use of promotional techniques to attract customer’s attention, arouses interest, brings the desire and finally the action to buy the product or service that you sell is made. Here are some tips to attract customers:
Increase your promotion
It can be a bit contradictory in times of crisis to talk about investing more in propaganda. These days the vast majority of employers reduce their advertising spending. It is also true that these are considered an error. Take advantage and create new jobs with more competitive prices, including ways to increase customer loyalty by providing value. If at all possible help your customer to grow amid the economic downturn.
As part of your strategy when there is a recession, your goal is to increase your advertising to attract customers through special offers: coupons, discounts, free accessory for the proper use of the products or services you’re selling them (if you’re wholesaler and you sell to retailers, it is time to help them sell more through training).
Gives good results by training your sales team to effectively target your customers. This process is essential to have the products and their respective advertising targeted in conspicuous places accompanied by good deals. Remember that when the economy will improve the customers will choose to keep buying and growing with you.
Increase your credibility
The image that people have of you, your brand, product or service is the key to success. Remember that people buy from those they know and they trust. Think about the following: what are you doing to increase your credibility in the market?.
Your communication strategy could include what you believe are good ideas: write articles and distribute press releases. The goal is not only to introduce you to position yourself in the market as an expert but to show how reliable you are. The client will choose you and even better will recommend you to other customers.
Check your promotions
It is vitally important that you have knowledge of what really is advertising and how it works. The advertising was created to attract attention, interest, desire and action of customers. As clearly explained at the beginning of the publication, this is known as the AIDA strategy.