Why Email Marketing Is Effective

Email marketing is livelier than ever, easier to do and much cheaper to generate. It also provides better contact with your customers and potential customers, increases your sales and can be the best ally compared with traditional advertising.

Businesses for several years have been engaged in email marketing, interacting with current and potential clients by mail to create a relationship with them and increase sales. Although some people are skeptical about the effectiveness of email marketing, a lot of companies still employ this marketing strategy.

Why Implementing Email Marketing Helps Your Business:

It is an easy way to reach your potential mobile customers

Here’s the key, everyone is reading their emails from other devices beyond their personal computer. According to a report published in April 2014 by the Pew Research Center, 52% of US cell phone owners access their e-mail messages from their phones or tablets. This trend still holds and grows.

The good thing about sending emails is that you ensure that all people (regardless of the device they have) will review it. In addition to being free (compared to text messaging), it has more space to create content, allowing you to create better marketing pieces.

It is an effective way to keep your customers and prospects informed

Email marketing is not just for sellers. This is an ideal way to position yourself as a leader in your industry, educate your potential customers and keep your customers connected.

In fact, consumers often subscribe to the newsletters of their favorite brands and local stores. This goes beyond coupons or offers. According to a May 2014 report from Nielsen, 28% of Americans subscribe to newsletters or mailing lists of their favorite products and companies in order to stay informed.

This is great because if you generate quality content, this is an excellent way to maintain an open dialogue with your audience and create better business relationships.

Discount coupons or offers increase sales (outside and within your site)

The Nielsen study mentioned above also found that 27% of people are subscribing to save money. This conclusion is supported by recent data from Deloitte that found that 65% of consumers claim that coupons or offers are important when buying online.

Generally, consumers buy more online if they have the opportunity to save money, in fact even look for offers on the site and this can mean an increase in revenue for the retail. Email marketing is a good way to start reaching the growing number of online “search engines” and the big brands are already using this tactic for that purpose.

It is easy to customize and integrate with other marketing tactics

The versatility of email marketing is another reason why you have to do it. Depending on your database, the amount and type of data you have can make simple or very complex email marketing messages.

A small study showed that nearly half of retailers used personalized product recommendations, about one-third added the customer’s name or a unique welcome message, and a quarter of respondents made pending purchase reminders.

Email marketing can also be used with almost any other marketing tactic, which makes an email an important part of any integrated marketing campaign.

Email marketing is inexpensive

To summarize the best reasons to use email marketing are it is easy, effective and inexpensive. Email marketing allows businesses to reach a huge number of consumers at a rate of a few cents per message. For small business owners on a budget, this makes it a better choice than traditional marketing channels like television, radio or print advertising.

A joint study of Shop.org and Forrester Research found that 85% of US retailers view email marketing as one of the most effective customer acquisition tactics.

Given that you can talk to your target audience and that you can do it in a more economical way than other advertising, why not start now?